Max, Folkert & Niklas

How to become a category defining product in the age of TikTok [EN]

Going viral is one thing – building a global brand is another. Pick’em, the Berlin-born startup, has cracked the TikTok code and turned social virality into an international growth story. From a standout pitch on “Die Höhle der Löwen” to becoming a category-defining product with worldwide demand, the founders share how they built a brand that transcends borders. This case study dives into the branding strategies, social media psychology, and community-building tactics that fueled Pick’em’s global rise. Expect honest insights into the challenges of scaling internationally, the role of TikTok in shaping demand, and how to craft a strategy that resonates across markets. 👉 For anyone who wants to learn how to turn viral moments into lasting international brand success.